Apple diehards meet chief executive Tim Cook at the revamped Fifth Avenue Apple Store for the iPhone 11 launch, stopped by for a surprise appearance.
The CEO flew in from the company’s Cupertino, Calif., headquarters to officially open the doors of Apple’s iconic glass cube, which had been shuttered for a two-and-a-half-year renovation because the subterranean retail space received a significant facelift.
Cook handed out high fives and selfies to the primary customers who had been lined up to purchase the new iPhone 11 smartphone and greeted hundreds of customers who had lined up since the early morning to purchase a new phone.
Apple has more than doubled the 32,000-sq.-foot Area of its flagship store to more than 77,000 sq. Ft, based on MacRumors. The additional space shall be used partly by the company’s “At present at Apple” program, which hosts free periods to show skills like images and coding.
The roof of the subterranean retail space is now pocked with 62 frosted glass skylights. They’re embedded in the street-level Fifth Avenue outdoor plaza in front of the landmark GM Building.
The skylights are ringed by LED lights that change their hue all through the day. The LEDs are supposed to match “the real-time tones of sunlight all through the day,” based on Apple.
Certainly, the basement store now will get so much light that six massive Green Gem focuses are potted inside, with their tops almost scraping the store’s ceiling.
Apple has also built two new entrances to the store on both aspects of the plaza to help prevent bottlenecking at its iconic glass entrance.